This agreement between Microgame and GBE is yet another major development following the announcement earlier this year for the legalization of exchange betting by Italian authorities, which is slated to be implemented within the year. Microgame and GBE are bringing with them a solid track record of successful partnership agreements with other entities anchored on strategies which drew synergies on networked partnership templates. These previous collaborations make them ideal proponents for this all-important project in Italy’s exchange betting. BETLAB, an Italian company, was appointed to provide the commercial and technical support frameworks for the project.
The closing of this partnership agreement is the culmination of efforts performed on the sidelines, which has been in the works for almost 3 years. The finishing touches for this blockbuster deal are expected to be completed with the anticipated passing of the legislative measure that will finally liberalize exchange betting in Italy.
Microgame, an acknowledged market leader, is running the show at the People’s Network through some 160 accredited online partners and boasts of over 2 million accounts under its wings. The exchange betting will be an addition to its existing stable of offerings for the Italian market and it is expected to be seamlessly phased into and complement its current product range. This upcoming service, dubbed as People’s IBEX, is a potential source of great benefits for Italian traders, punters, bookmakers and speculators.
On the other hand, Global Betting Exchange is reputed to be the premier B2B technology provider for betting exchange and handles a broad broker exchanges network which provides liquidity for a central platform that caters to the needs of users from all four corners of the globe. The very first broker for GBE, BETDAQ, boasts of more than 10 years of experience and a solid performance in the advanced betting exchange market in the UK. The GBE platform features an established liquidity pool that matches over 50 million bets in different sports events with an aggregate value of more than €8.5 billion annually.
As a solid testament of their commitment, the betting exchange platform was showcased at the ENADA Primavera trade event from March 13th to 16th of this year.
“Microgame has partnered with no less than the best technology provider today, to deliver a revolutionary solution that will push the bar Italian betting to the next level,” Fabrizio D’Aloia, Microgame CEO and founder, commented during a recent press briefing.
Industry experts agree that the synergy of their respective competencies and strengths will surely be the driving force for this network model.
Posted on: March 21, 2012
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