Paddy Power Bingo in arrangement for licensing with Parlay Entertainment in Canada, has been freshly launched again by the biggest gambling and gaming company in Ireland, Paddy Power pic. 

The Parlay Entertainment technology ran a bingo network to which Paddy Power Bingo was originally a member of. 

The senior vice president of Parlay Entertainment, Peter Trinz, claims that moving over to bingo software with a standalone solution is an important stage for Paddy Power. Ever since they set out more than a year ago, there has been positive liquidity expansion, and that their current games portfolio is well enhanced with the bingo addition.

On entering the bingo market twelve months ago, according to Online Bingo, Paddy Power's head, Mark Nunan, the low entry barriers were accepted for the provided network type, as well as liquidity, lowest costs for infrastructure and production know-how. After experiencing the robust expansion, the company's business requirements have arisen and proffered control and pragmatism of the standalone model is needed now. According to Nunan, the company is delighted to accept as a partial solution the forming of a stronger association with Parlay's team.

Network and standalone solutions have manifested proof for business models in the Internet bingo sphere.  

Parlay has started to notice, while the industry is expanding, that a number of big gambling companies, just as Paddy Power is doing, are investigating the possibility of moving over to the standalone solution by distancing themselves from the network's incubator systems.

According to Trinz, the standalone solution is much more logical, provides better monitoring, gives superior returns for brands with current infrastructure, marketing capabilities and outlets.

Posted on: October 31, 2007

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