Britain's Advertising Standards Authority is once again banning a bingo advertisement, this time by Wink Bingo.com, their latest online bingo advertisement. The advertisement was banned by the authority as announced this week. Designed by Spacebar Media, this advertisement, according to Brand Republic, the marketing publication, contained a maternity nurse who was celebrating while standing next to a trolley containing surgical equipment along with a laptop, on which their appeared the statement, ‘Wink Bingo Winner.' Situated behind the nurse could be seen a astonished man holding a teddy bear as well as the legs of a woman lying in a bed with the sign overhead stating "Maternity Unit", and the catchline: Catch the right moment... According to the ad's creators the point of the ad was to distinguish Wink Bingo from its competition as being cheeky, irreverent, brazen and a bit bad. The ad presented itself as a heightened fantasy situation. The props and wardrobe included in the scene were not authentic and it is possible that a midwife is hiding behind a screen, as suggested by the ad agency in response to complaints directed against it stating that it was portraying gambling as being of more important than professional commitments and that it promoted betting in the workplace. The Advertising Standards Authority was not about to allow this however, and ruled that although the intention of the ad was to present a real-life situation in a joking way, it nonetheless showed a health-care professional ignoring a woman in the midst of giving birth so as to play bingo online. Along with this the Advertising Standards Authority ruled that the included slogan could be interpreted as condoning gambling in the workplace. In a separate issue, arguing that the ads being offered by Foxy Bingo's TV ad regarding their ‘GBP10 free offer' did not make the conditions of the offer clear, in a complaint brought by Liberal Democrat culture spokesman Don Foster MP, the Advertising Standards Authority rejected the complaint. According to Foster the use in the ad of the word ‘free,' was misleading. Posted on: September 24, 2008
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