It has been revealed by the latest surveys that forty percent of news readers first seek out the news online, this is a penchant which will probable stay and grow as a result of more technically sophisticated readers growing up and tend to be demographics pushing. The tradition of the global media has been really affected by this change, which is shown by reluctance to advertise, and Mecom, Europe’s newspaper group is included in this, reporting a nineteen point seven million pound loss, very disappointing although it’s not as bad as former statistics.

David Montgomery, the veteran pressman and ex-editor for News of the World heading the group, is, as a result, seeking to enhance its activities on the Internet via gambling and social networking, claiming that the company has to earn more from each customer than just the price of a paper, and rely less on the printed media.

The newspaper divisions of Mecom are German, Norwegian, Polish, Dutch and Danish, and they are have lately claimed that while income in 2008’s first half has dropped by two percent in advertising, there has been a rise of three percent in sales and there has been an amazing thirty six percent surge in digital income.

The intentions is that print and Internet readership is to be boosted by the group providing much more in each country, such as Internet gambling options and social networking, CDs, DVDs, traveling sites, home-ware, financial offers, tickets and events and so on. 

Over two hundred Internet sites already belong to the media group and they operate for twenty four million specific users, this is a rise of over four percent over last year’s first half. Nevertheless, only four percent of income is brought in from Internet products, which offer appealing room for growth.

Posted on: September 20, 2008

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