Oscar Nieboer, ex-managing director for Virgin Games, has been recruited to advise on branding features for Betfair, the Internet gambling group.

The company is to be counseled by Nieboer on extending branding strategy to meet next month's in Britain on the appliance of the 2005 Gambling Act. Regarding the development of a marketing strategy that will exploit the accessibility of the expanding opportunities in advertising that includes television, for Internet gambling companies in Britain will allow Betfair furthermore to gain by the advantages of his know-how in this field.      

Nieboer claimed, while making remarks on his new position, that the Betfair's brand is founded on honesty and that they are progressing with plans, naturally watching the DCMS carefully since the appointment of Britain's new prime minister, however, they have ensured their broadcasting time and are going forward with legal matters.

The success of Virgin's Internet gambling and casino features launching is directed by Nieboer, and the know-how allows him to supervise the vast gambling affairs of Betfair, which comprise Betfair Casino and Betfair Poker brands.

Posted on: August 15, 2007

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