Interactive Gaming Holdings Plc. an online sportsbetting and gaming operator, has made available on the Premier Bet website its latest venue, the OpenBet Casino which gives users access to a selection of no-download games from Orbis, a UK based provider.
According to Orbis, the venue is one of the most comprehensive gaming platforms available on the market and offers a full range of casino games as well as a variety of card games and multi-reel slots. Included with the Flash games is the unique Bonus bar feature, which offers animated graphics and realistic sound effects, and gives players the ability to keep track of their bonus points.
Customers of the casino, which is fully integrated within the Premier Bet website, benefit from the ability to seamlessly transition between casino games and traditional betting activities on the site via a single user account.
"The launch of the Premier Bet Casino represents a significant addition to the group's online sports betting and gaming portfolio. The key strategic differentiator is the integration of this Casino with the Orbis platform which provides a "one-wallet" solution for our clients for both sports and casino betting”, said Interactive Gaming Holdings Chairman and Chief Executive Thomas Taule
Taule added: "This will enable IGH to maximize returns on existing clients through cross marketing and our distinctive single account solution will also help attract new customers. The Company is focusing on marketing this offering to enhance website traffic, customer acquisition and increase returns on our existing client base. In addition, we are replicating our casino product on other platforms, including our Heathorns website."
Orbis’s managing director David Loveday, commented: "This is the first implementation of our casino product and we are confident of its success due to its usability and realistic game play. We have put a lot of effort into this product and look forward to its future growth."
Last year IGH, which is listed on the London stock exchange made two gambling company acquisitions: Premier Bet, a fixed odds bookmaker based in London, in August 2005 and Heathorns, the world's oldest established bookmakers in March 2005
In accordance with US legislation, IGH does not have any operations in the US.
Posted on: July 12, 2006