VIP.com, is a new web site that was created by combining the VIPcasinos, VIPhorses, VIPpoker, and VIPsports web sites. The site was launched by VIPsports.com, a subsidiary of Liesure and Gaming.

The four sites have been offering online gamblers gambling entertainment since 1997, but this week the sites were combined and re-branded under one site, VIP.com. Even though the sites have always been sister sites, it is thought that customers will be better served and the VIP brand position more strongly reinforced if the sites were combined.

VIP's marketing manager, Frederik Wadstein says the group is well named: “We’ve been completely customer focused and committed from the beginning and the newly branded site is a continuation of that focus and commitment. In addition to a new look and feel we’ve introduced a number of product, site and operational improvements to make sure our customers have access to what they want when they want it."

Wadstein says the new site offers plenty of action and is easy to navigate. The site also offers a full menu of sports and horse betting options as well as casino games in Flash, Java andownload. Not to be forgotten is the upgraded poker room soon to be joining the site in July.

The web site has a new motto, “Your Access to Action” and promises fun, safe, secure, reliable and trustworthy gaming everyday and all day long.

Posted on: July 9, 2006

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