The recent conference in Queensland, Australia, on the Future Trends in Gaming, provided an informative insight into the manner which poker machines could be developed and advanced, as well as the effect of the latest graphics and interaction utilized in games on the Internet could be affecting the ground market. At the conference, the strategy for more innovative high technical pokie machines was endorsed, where important companies in the sphere described their concept appealing the youthful sector. According to Aristocrat Leisure Industries’ Justin Brown, who addressed the conference, he doesn’t believe that gaming rooms are the right surroundings for the young generation as they quickly lose interest. He proposed using Xbox–style graphics as a novel and future idea as well as interactivity which should provide more attraction; laptop or home computer games should be more versatile too. According to him, the future holds contests, challenges involved in activities and games. Endorsing the plan, Ross Ferrar of the Australasian Gaming Machine Manufacturers Association claimed that gaming machines should be renovated and brought up to date with the technological progress of this century. According to him, in the final analysis this is all leading to something equal to the gear of IT, and the young generation prefers activities which make changes in background colors or inserting within it their preferred characters. According to Ferrar, the move towards machines which are more user friendly was in part thanks to gaming designers who are young. He further claimed that although it is more attractive for youth, however the point is to create a game that everyone finds fun in it as much as possible. Furthermore, he claimed that in obtaining confirmation for new games, it could involve a three year ten stage procedure. Canvassing on the concept by means of the local press, the anti–gambling organizations were as forecasted against introducing any changes at all, and stressed that new research discovered that male youth leaving school at the tenth grade in Australia had too many representatives among the gamblers causing problems. A spokesperson for Graham West, the Gaming Minister, claimed that he is worried that research has revealed that gamblers with problems are anticipated to be men in the range of eighteen to twenty four years. He claims that the government is planning a project to utilize the technologies of the Internet and SMS for educating gamblers who are young. Posted on: May 2, 2008
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