Not to be outdone, Chairman Chen Tianqiao of Shanda Interactive Entertainment is prepared to begin the Chinese online games equal of the Internet gambling associated FBI crackdowns on the United States 'Second Life' game.

The Financial Times claims, that Chen plans to widen his publicly listed company over that of Swords and Sorcery game series, that has in the past turned it into the largest online Chinese company.

Furthermore this emphasizes global curiosity in the play method produced by the 2003 established Second Life, a product of Linden Labs development based in San Francisco.

The idea behind Second Life is to goad participants into developing and negotiated virtual properties and take part in a virtual online type of sophisticated living, much more than that provided by the racecar level of games and the shoot 'em up series.

According to Chen's comments to the Financial Times, the idea is to create a diversification of games. Furthermore, he claims that his only interest is the users' preference, and that's the reason why they are attempting too the angle on Second Life.     

Release of such titles or additional information would be held back in the meantime, according to chairman Shanda of the company based in Shanghai.

For the online colossus HiPiHi it could be unpleasant to hear about the Second Life type of title, which is the start up company in Beijing that is producing an emulation of the American game in Chinese style. Having received some two thousand subscribed participants, HiPiHi has just started with the game's tests.  

Staying confident, Chen claims that the game's success as with Second Life is dependent upon the fast crystallization of a big virtual community of participants, providing Shanda a core benefit – although it currently represents a host of millions of Internet games players. He claims that Shanda maintains a vast user base and technically is among the most powerful companies.

In China, two chief aspects of the virtual world of Second Life might not be easy to emulate: the gambling and Internet set aspects. Attempts to monitor the Internet have been increased in Beijing, where the Politburo of the governing Communist Party has lately been demanding further Internet advertising of Marxism and to shut down all signs of decadence.

Posted on: May 9, 2007

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