Paris Hilton, the wealthy American heiress, known for her meaningless antics and frivolous behavior, recently took the spectacle of her behavior to new heights when she lost GBP 100,000 and a Bentley car in a poker game at a land based casino.

While most of us looked on in amazement at such behavior, the people at PartyPoker saw Paris’ poker game as a business opportunity and have offered Paris the opportunity to recoup some of her losses if she can beat PartyPoker host Mike Sexton in a heads up No-Limit Hold 'Em game.

The offer by PartyPoker makes for brilliant marketing strategy and will remain open to Paris for thirty days. The game will take place at an online PartyPoker poker room amidst a high profile media blitz. The publicity generated will appeal to both PartyPoker and Paris, a well-known publicity seeker. If Paris prefers to play the game on land, PartyPoker has stated they will agree to that as well.
"Paris has said she is mad about poker and that she always wins in Vegas. We're offering her the chance to get lucky and she doesn't even need to leave her house," stated Warren Lush, the spokesman for PartyPoker. "We're aware that her parents have banned her from gambling at their casino. This online challenge solves all her problems...she can cover her losses without stepping foot in there."

Posted on: May 9, 2006

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