James Murdoch, the newly appointed CEO of PBL and BskyB (the United Kingdom’s satellite television company) recently expressed his belief to bookmakers in London that television and gambling promise to be a powerful synergistic force in the future.

At a Bookies Banquet organized by Orbis, Murdoch, the guest speaker at the banquet, told a receptive audience that his group had been “surprised” by the positive response to its Sky Vegas Live channel. “Even though the audience is only between 2,000 and 10,000, the evidence is that interactive TV and gambling will be a very powerful force in the future,” he said.

The Sky Vegas Channel, which was launched just last year, features keno programming and virtual racing. Nick Rust expressed his view that interactive television and gaming were both powerful and only now are beginning to enter the consciousness of players and businessmen alike.

“It won’t be long before you see a properly interactive poker channel,” Rust predicted. “In the last week of February, for instance, there were 11 channels in the UK featuring poker content, but they were all showing it in pretty much the same way,” he said. He added that this could change rather quickly, however, with the UK regulations that are now under consultation. Rust also said that interactive television could change the way many people gamble.

Posted on: February 28, 2006

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