Not surprisingly, Las Vegas was the city chosen for the Hispanic Gaming Summit’s upcoming inaugural event. The event, to be hosted at the Paris Casino on July 18th, will address a number of issues regarding the opportunities and responsibilities that the fast-growing Hispanic population presents to gaming operators across the United States. Conveniently, the date set for the Hispanic Gaming Summit comes just prior to the Third Annual Casino Marketing Conference.

Relevant topics to be addressed at the Gaming Summit include a detailed examination of the demographic and cultural aspects of the expanding Hispanic market, a review of case studies on how gaming companies can effectively market to the Hispanic community, and how to best to establish and maintain a relationship with the Hispanic community that is both constructive and mutually rewarding.

The co-presenter of the Summit is a California-based firm from Santa Ana called Harrison and Montoya Associates. The firm has extensive experience in both the gaming industry and the U.S. Hispanic market and is led by Charles Harrison and partner, Martha Montoya. Harrison has over fifteen years experience in the gaming industry, including being the Managing Director North America for the Spanish gaming giant CIRSA/UNIDESA. Montoya was recognized by Hispanic Business magazine as one of the one hundred most influential Hispanic business leaders in the U.S.A.

Posted on: February 28, 2006

Add This Gambling Article To:
Del.icio.us	Digg	Google	Spurl
Furl	Simpy	Y! MyWeb

Back to February 2006's archive
Back to latest News