The traditional annual “Fire and Ice” party at the International Casino Exhibition this week features some spectacular new attractions waiting in the wings. It will also be the launching pad for the all new European edition of the popular poker magazine, Bluff and to cap it, there will be a new online gambling title from Gambling.com.

Gambling.com which has been a major gambling portal fixture on the internet for some years is launching its own bi-monthly magazine as a prestigious full-color glossy that will provide insight to VIP online gaming. It will offer a mix of news, views and reviews about everyone and everything to do with online gaming.

Gambling.com's 50,000-strong platinum membership will have access to the new magazine which is edited by Michael Caselli, who will be launching the European edition of his Bluff poker magazine. Issues will profile the industry’s major “movers and shakers”, starting with an exclusive interview with Virgin founder, Richard Branson discussing Virgin Games.com.

Bluff Europe will be distributed at the majority of UK and Continental European card rooms. There are also plans afoot to get hold of additional distribution partners as the growth of online gaming continues. The combination of high-quality content with strategic distribution will ensure that America's favorite poker magazine is read by European online gaming enthusiasts.

Bluff will be available in Europe on 1 March with an insight into the ‘Circle of Outlaws’, a team of up-and-coming international poker players seeking global online gaming domination and headed by the Dutch superplayer, Marcel Luske. The issue will have a cover story about world-class pro-player Phil Helmuth. Celebrity poker player and former EastEnders actor Michael Gekko, talks about his love of the game and there's a report about the ‘Monte Carlo Millions’, Europe’s most prestigious poker tournament.

Features Editor, Philip Conneller, says: “We are confident that we can outdo the success achieved by the magazine in the US for both our readers and our advertisers. The time is right and with Bluff’s winning mixture of entertainment and information, it’s just too good an opportunity to miss!”

The move into Europe marks an important milestone for the magazine, which already attracts an impressive circulation of 250,000 in the US.

Posted on: January 30, 2006

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